Siag Stores : a family business maneuvering the pandemic / Ashraf Mohamed Sheta, Nadine Siag.

Format:

Book

Author/Creator:

Mohamed Sheta, Ashraf, author.

Siag, Nadine, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Family-owned business enterprises--Case studies.

Family-owned business enterprises.

COVID-19 Pandemic, 2020-2023--Case studies.

COVID-19 Pandemic, 2020-2023.

Decision making--Case studies.

Decision making.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

Mohamed Siag sat with his sister Nadine, grappling with the latest blow to their family-owned business: the announcement of nationwide closures due to the COVID-19 pandemic. As the founder and CEO of Siag Stores-a retail arm of the longstanding family-owned Siag Trading-Mohamed was already burdened with the fact that, despite four years of operation, the business had not yet reached its breakeven point. Now, with supply chains disrupted, consumer demand uncertain, and rising costs of imports exacerbated by local currency devaluation, Mohamed faced a critical juncture. The business model was under pressure, and strategic decisions could no longer wait.This case places students in the shoes of Mohamed and Nadine Siag as they confront the challenges of sustaining and repositioning Siag Stores amidst internal financial constraints and an external crisis. Students are invited to explore pressing issues, including financial sustainability, marketing under constrained budgets, supply chain reconfiguration, and competitive differentiation in Egypt's evolving home accessories market.Through this real-world scenario, drawn from direct interviews and grounded in the context of a generational family business, learners will develop a deeper understanding of the unique dynamics family-owned firms face when transitioning into retail operations. They will be challenged to formulate strategic responses to crisis-induced disruption, design realistic growth paths for SMEs, and weigh the risks and returns of digital versus physical expansion. Ultimately, the case offers an opportunity to build analytical, problem-solving, and decision-making skills essential for navigating uncertainty and leading strategic change in entrepreneurial ventures.

Notes:

Description based on XML content.

ISBN:

979-83-488-4888-0

OCLC:

1569209148

Publisher Number:

T300706