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Earth rides : fast start, hard crash / Jeff Cohu.
- Format:
- Book
- Author/Creator:
- Cohu, Jeff, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business failures--Case studies.
- Business failures.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- This express case tells the story of an innovative electric vehicle (EV) rideshare startup that ultimately failed. The case describes the highly publicized launch and related enthusiasm for the business concept followed by the expansion and ultimate collapse of the company. The focus of the case is analyzing the unique value proposition (UVP) of disruptive and innovative business models and assessing specific startup risks. In addition, the case requires students to identify the causes of startup failure and alternative strategies that might have prevented the collapse of the business.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0718-9868-X
- 9781071898680
- OCLC:
- 1569208587
- Publisher Number:
- T297835
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