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To the journey : financial planning for young professionals / Craig Furfine, Natalie Vazzano Kaddatz.
- Format:
- Book
- Author/Creator:
- Furfine, Craig, author.
- Kaddatz, Natalie Vazzano, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business enterprises--Finance--Case studies.
- Business enterprises.
- Pricing--Case studies.
- Pricing.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Kellogg School of Management, 2025.
- Summary:
- The case study focuses on VidMorph, a SaaS company in the video production software business. This fictional company needs a pricing strategy for its new video editing platform (also called VidMorph). It plans to choose between a subscription-based or usage-based model; to decide whether to offer a time-limited free trial or a freemium version with limited functionality, along with setting a usage-based paywall for a full-function paid version; and to determine the optimal subscription price that should be charged for the product, using the Van Westendorp Price Sensitivity Meter model to estimate customer willingness to pay.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-4945-0
- OCLC:
- 1569208728
- Publisher Number:
- T300737
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