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Malawian banana wine : a growing industry / Jashim Uddin Ahmed, Anisur R. Faroque, Mahbub Ahmed.
- Format:
- Book
- Author/Creator:
- Ahmed, Jashim Uddin, author.
- Faroque, Anisur R., author.
- Ahmed, Mahbub, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Wine and wine making--Malawi--Case studies.
- Wine and wine making.
- Sustainable agriculture--Case studies.
- Sustainable agriculture.
- Industrial management--Case studies.
- Industrial management.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- This case study explores the emerging banana wine industry in Malawi, an innovative response by small-scale farmers and entrepreneurs to climate-induced agricultural challenges. With bananas being a widely cultivated staple in regions like Thyolo, Mulanje, and Nkhotakota, surplus production often leads to post-harvest losses. Faced with erratic weather and declining yields, Malawian farmers have turned to banana wine production as a sustainable income source. Banana wine-making blends traditional fermentation methods with modern agro-processing techniques, transforming overripe or damaged bananas into a marketable alcoholic beverage. The industry has created new economic opportunities, particularly for women-led cooperatives such as the Twitule Cooperative, which produces and sells banana wine in local markets. Beyond income generation, the sector reduces food waste, strengthens community resilience, and preserves cultural heritage. Despite its promise, the banana wine industry faces challenges, including regulatory hurdles, limited production capacity, and competition from imported alcoholic beverages. However, with strategic investment, improved infrastructure, and access to international markets, Malawian banana wine has the potential to become a significant player in the global artisanal beverage industry. This case study highlights key business opportunities, economic impacts, and policy considerations for fostering the industry's growth while promoting sustainable agricultural practices.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-5353-2
- OCLC:
- 1569208563
- Publisher Number:
- T301174
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