The big-box paradox : do retail partnerships guarantee growth or accelerate failure for agri-tech businesses? / Manish Shukla and Vicky Swami.

Format:

Book

Author/Creator:

Shukla, Manish, author.

Swami, Vickey, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Strategic alliances (Business)--Case studies.

Strategic alliances (Business).

Business planning--Case studies.

Business planning.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

Vertical farming once promised to redefine food production-hyperlocal, climate-resilient, and tech-powered. Bowery Farming and Plenty Unlimited stood at the forefront of this movement, each armed with groundbreaking technology, hundreds of millions in funding, and partnerships with retail giants like Whole Foods and Walmart. Their access to prime shelf space was seen as a seal of validation, and a pathway to scale. But just a few years later, both companies collapsed under mounting operational costs, complex build-outs, and unforgiving financial pressures. This case examines the tension between perceived de-risking and real-world risk transfer in retailer-backed partnerships. As agri-tech ventures across the globe look to scale, the experiences of Bowery and Plenty offer a cautionary tale. This case challenges students to rethink whether traditional retail partnerships are true enablers or silent accelerants of failure in emerging, capital-heavy industries.

Notes:

Description based on XML content.

ISBN:

979-83-488-4916-0

OCLC:

1569208750

Publisher Number:

T300710