R&S Closet : aspires to leap over the fence / Raisa Zaman, MD. Rafsan Al Abu Huraira.

Format:

Book

Author/Creator:

Zaman, Raisa, author.

Al Abu Huraira, Rafsan, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Marketing--Management--Case studies.

Marketing.

Supply chain management--Case studies.

Supply chain management.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

R&S Closet, a social media-based online clothing business platform, faces a significant decision: to continue depending on a single supplier or transition to a vertically integrated model. The company, founded during the COVID-19 pandemic in 2020, has gained traction among young female consumers aged 18-40 who prefer high-quality and exclusive Western-style clothing. While growing, the business faces operational bottlenecks due to the heavy reliance on a sole supplier, making it a victim of monopolistic exploitation. Issues such as price manipulations, delayed deliveries, and breaches of design confidentiality have compromised R&S Closet's profit margin and competitive position against the major competitor. The owners are exploring the possibility of shifting from a conventional marketing system to a vertical marketing system to address these issues. In addition to the noteworthy benefits, this transition is accompanied by significant risks, including a substantial investment, questions of management expertise, and exposure to unmet demands or market uncertainties. This case study presents the current opportunities and challenges for R&S Closet and enables students to explore its market segmentations, pricing strategies, competitive strategies, and supply chain issues. Students will be asked to address these challenges while ensuring long-term sustainability, operational efficiency, and competitive growth.

Notes:

Description based on XML content.

ISBN:

979-83-488-0968-3

OCLC:

1569208864

Publisher Number:

T298556