The rise of Jayanti Reddy : India's new star in luxury fashion / Srinivas Reddy, Gregory Carpenter, Sheetal Bhardwaj, and Natalie Vazzano Kaddatz.

Format:

Book

Author/Creator:

Reddy, Srinivas, author.

Carpenter, Gregory, author.

Bhardwaj, Sheetal, author.

Kaddatz, Natalie Vazzano, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Kellogg School of Management, 2025.

Summary:

Jayanti Reddy is a luxury fashion designer in India known for her elegant and intricate bridal wear, which blends traditional Indian craftsmanship with modern silhouettes. The case traces Reddy's journey in the fashion industry, a decade-long spell of learning and unlearning, during which she created her niche and a loyal audience. Since founding her eponymous fashion label in 2014, Reddy had showcased her collections at prestigious platforms such as Lakmé Fashion Week, Vogue Wedding Show, and India Couture Week. She also had dressed an impressive roster of A-list celebrities, including Bollywood actors like Deepika Padukone, Sonam Kapoor, and Anushka Sharma. Reddy celebrated her 10th anniversary by collaborating with Devika Narain, a renowned wedding designer, to create six installations at the Jayanti Reddy flagship store in Hyderabad, that were inspired by the magic of Indian couture and fashion. By 2024, the fashion label's sales had multiplied. It operated three dedicated stores in India's top fashion centers, Delhi, Mumbai, and Hyderabad, and was also available in select multi-brand luxury retail outlets across the country. Reddy employed a large team of more than 500 skilled artisans and successfully introduced new product lines, such as accessories and menswear. However, Reddy is now at a crossroads. Should she scale her business by expanding into a prêt-à-porter line? Would this affect her label's luxury status, in addition to requiring a significant investment in setting up new operations? Other growth alternatives include developing further her menswear couture line, extending into children's wear, or entering into international markets-but considering how time-and resource-intensive it is to produce her handcrafted couture pieces, would these extensions be too costly? And last, how would she remain relevant in a highly competitive industry that is driven by innovation and demand for responsible luxury?

Notes:

Description based on XML content.

ISBN:

979-83-488-5424-9

OCLC:

1569209078

Publisher Number:

T301247