SAT dilemma : balancing accountability, compassion, and family business continuity / Hitesh Shukla.

Format:

Book

Author/Creator:

Shukla, Hitesh, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Family-owned business enterprises--Case studies.

Family-owned business enterprises.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

SAT family business was a journey of Sarvesh and Akshara from a modest agricultural background in rural Tamil Nadu, India, to establishing SAT Pvt. Ltd., a leading mattress manufacturer in South India under the brand, SUN Mattresses. With limited resources and education but strong entrepreneurial vision, Sarvesh transformed his experience in trading into a manufacturing business with the support of his wife, Akshara. The couple built business through perseverance, quality focus, and reinvestment, eventually achieving a turnover of INR 400 crore by 2024-2025. Alongside the business growth, complex family dynamics emerged: Akshara's brother Tharun, though an owner, contributed little and became a source of conflict due to irresponsible behavior and financial mismanagement. His wife, Srinithi, a competent finance manager, felt unrecognized, leading to further discord. Meanwhile, the next generation expressed divergent career interests, questioning succession planning. The case highlights the paradox of entrepreneurial families-while the business thrived, relationships fractured, creating dilemmas around governance, accountability, ownership rights, and work-life balance. It offers insights into how lack of clarity in family and business boundaries can undermine long-term sustainability, raising the question: how can families build professional governance without losing emotional bonds?

Notes:

Description based on XML content.

ISBN:

979-83-488-5358-7

OCLC:

1569208729

Publisher Number:

T301200