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Roomba at risk : why first movers still fail / Simran Mehta.
- Format:
- Book
- Author/Creator:
- Mehta, Simran, author.
- Series:
- SAGE business cases
- Language:
- English
- Subjects (All):
- iRobot Corporation--Management.
- iRobot Corporation.
- Roomba vacuum cleaner--Marketing.
- Roomba vacuum cleaner.
- Household electronics industry--Competition.
- Household electronics industry.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications : SAGE Business Cases Originals, 2026.
- Summary:
- Tech company iRobot, credited for launching the world's first commercially successful robot vacuum, Roomba, filed for bankruptcy protection in December 2025. Financial hardships in the form of supply chain disruptions, a failed merger with Amazon, and US-imposed trade tariffs proved consequential for the firm, prompting it to offer full ownership of the company to Picea Robotics, its main manufacturing partner in China. This case study explains the underlying factors behind iRobot's downward trajectory, emphasizing the implications of its controversial takeover on the overall robotics industry.
- Notes:
- Description based on XML content.
- ISBN:
- 9798348863562
- OCLC:
- 1579807986
- Publisher Number:
- T302724
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