The creation of a new charity sport event : the case of the Canadian Cancer Society / Laura Wood and Ryan Snelgrove.

Format:

Book

Author/Creator:

Wood, Laura, active 2024, author.

Snelgrove, Ryan, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Social responsibility of business--Case studies.

Social responsibility of business.

Physical Description:

1 online resource.

Place of Publication:

London : Human Kinetics, Inc., 2024.

Summary:

The manager of fundraising events at the Canadian Cancer Society, Hali Burton, is considering the addition of a new fundraising event for the charitable organization. Prior to making a decision, Hali evaluates the organization's existing event portfolio, the charity fundraising landscape, and the met, and unmet motivations of event stakeholders. The case also draws attention to important factors such as organizational capacity and control over events. In developing a new event, Hali and her team need to consider the organization's overall goals, position the event relative to its existing event portfolio and other charitable events, identify potential sponsors and host communities, and set event goals for all stakeholders, including Canadian Cancer Society. In making a recommendation for a new event, Hali and her team are tasked with following a Balanced Scorecard approach to setting event goals, including long-, medium-, and short-term goals.

Notes:

Description based on XML content.

ISBN:

979-83-488-5195-8

OCLC:

1569209065

Publisher Number:

T300964