Olipop Inc. : revolutionizing the soda drink market through prebiotic-based functional drinks / Arpita Agnihotri.

Format:

Book

Author/Creator:

Agnihotri, Arpita, author.

Bhattacharya, Saurabh, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Branding (Marketing)--Case studies.

Branding (Marketing).

Selling--Soft drinks--Case studies.

Selling.

Corporations--Growth--Case studies.

Corporations.

Physical Description:

1 online resource.

Other Title:

Olipop Incorporated

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

The case concerns growth and innovation challenges faced by California-based Olipop Inc. (Olipop), which created a revolutionary prebiotic soda full of benefits of fiber from natural ingredients. Ben Goodwin (co-founder, CEO, and formulator) and co-founder David Lester led the company. Due to the gut health benefits offered by plant-based ingredients in Olipop, it became famous among consumers in the United States. Within two years of launch (i.e., in 2020), Olipol reported 900% growth and became the top nonalcoholic beverage brand in the United States, both in terms of dollar sales and unit growth. Olipop created the fiber-based soda drink in collaboration with universities. However, some consumers expressed concerns about Olipop drinks' premium pricing, given that the company was positioned as soda and lacked carbonated fizziness compared to traditional sodas. How can Goodwin make the Olipop brand grow further? How has academic partnership helped the brand growth? Given the consumer backlash related to lack of carbonation, would Olipop be better off by positioning itself as a health supplement?

Notes:

Description based on XML content.

ISBN:

979-83-488-5014-2

OCLC:

1569208515

Publisher Number:

T300817