Competitive strategies in the U.S. potato chips industry : an exploratory factor analysis and K-Means cluster analysis approach / Saurabh Bhattacharya and Arpita Agnihotri.

Format:

Book

Author/Creator:

Bhattacharya, Saurabh, author.

Agnihotri, Arpita, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Business planning--Case studies.

Business planning.

Potato chips--Economic aspects--United States--Case studies.

Potato chips.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

The case is about how Liam Thompson, an entrepreneur, evaluated different competitive strategies used by firms in the United States's highly competitive potato chips manufacturing industry. Thompson hired Bryan Smith, a market research consultant experienced in handling firms' strategic issues and conducting surveys about competitive strategies through questionnaire design. Based on an industry report, Smith qualitatively gauged the competitive actions of potato chips manufacturers. He followed this action by empirically exploring competitive strategies through survey instrument questions. Smith conducted an exploratory factor analysis to determine the competitive strategies that U.S. potato chips manufacturers followed. He then carried out a K-means cluster analysis to examine the different segments, clusters, or groups of potato chips manufacturers based on the competitive strategies they followed. What factors did Smith obtain after performing exploratory factor analysis? What were the commonly pursued competitive strategies, and did the U.S. potato chips manufacturers differ in their competitive strategies? What conclusions did Smith draw from the cluster analysis for reporting to Thompson?

Notes:

Description based on XML content.

ISBN:

979-83-488-1006-1

OCLC:

1569209126

Publisher Number:

T298612