Agile implementation of customer-centric personalisation through harmony and quilt / Chinomso Nwagboso and Seyitan Ogunleye.

Format:

Book

Author/Creator:

Nwagboso, Chinomso, author.

Ogunleye, Seyitan, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Customer relations--Case studies.

Customer relations.

Data privacy--Case studies.

Data privacy.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case study presents CoLab Café's strategic use of data analytics and Agile methodologies in developing its back-end platform, Harmony, and its analytics module, Quilt. These platforms enable CoLab Café, a growing coffee house and co-working space provider in Nigeria, to personalise interactions, optimise operations, and build customer loyalty while maintaining data privacy and security. Adopting Agile methodologies, CoLab Café balances real-time customer feedback with data-driven insights, enabling continuous improvement. This case explores how CoLab Café leveraged customer segmentation, feedback integration, and innovative loyalty design elements to create a responsive, customer-centric experience. A central business problem now revolves around CoLab Café's need to choose between expanding Harmony's scalability or refining Quilt's personalisation capabilities, all while upholding data privacy commitments.

Notes:

Description based on XML content.

ISBN:

979-83-488-0949-2

OCLC:

1569208928

Publisher Number:

T298531