A case-study examination of the apologia and antapologia of U. S. track and field athlete Shelby Houlihan / Robert Hoffman, Chris Corr, Christina L. Martin.

Format:

Book

Author/Creator:

Hoffman, Robert, active 2024, author.

Corr, Christopher F., author.

Martin, Christina L., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Sports--Public relations--Case studies.

Sports.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Human Kinetics, Inc., 2024.

Summary:

In June 2021, U.S. Track and Field athlete Shelby Houlihan announced that she had tested positive for the performance-enhancing drug nandrolone and would not be competing in the upcoming Olympic trials. Maintaining her innocence, Houlihan engaged in numerous defense strategies claiming that a contaminated pork burrito accounted for the positive test. Given the unique nature of Houlihan's defense, the present case study sought to examine both Houlihan's use of apologia to defend herself against doping allegations and the antapologia (i.e., response) to Houlihan's attempts at image repair. Analysis of Houlihan's apologia suggests that despite her status as a relatively unknown female athlete, the use of social media facilitated the implementation of image-repair tactics typically used by more recognizable athletes and other public figures. The investigation of antapologia implies both a new approach to antapologia and that less recognizable athletes' attempts at image repair are taken less seriously.

Notes:

Description based on XML content.

ISBN:

979-83-488-5052-4

OCLC:

1569208895

Publisher Number:

T300857