To B or not to B : BrewDog's turbulent relationship with the B Corp Certification / Jamila Maxie, Benjamin Britton, David McCalman, Tracy Suter, Andy Borchers.

Format:

Book

Author/Creator:

Maxie, Jamila, author.

Britton, Benjamin, author.

McCalman, David, author.

Suter, Tracy A., author.

Borchers, Andy, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Benefit corporations--Case studies.

Benefit corporations.

Social responsibility of business--Case studies.

Social responsibility of business.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Society for Case Research, 2024.

Summary:

This critical incident brings attention to the misalignment that often occurs between a business's corporate social responsibility strategies and organizational leadership. BrewDog, an iconic Scottish rebel in the craft beer marketplace, proudly passed the rigorous ethical B Corp Certification standards only to relinquish it less than two years later amidst growing concerns of unethical treatment of employees. Ensnared with conflicting public messages, the response of executive leadership, led by CEO and co-founder James Watt, seemed misleading and misaligned with previous responses and actions. In one message, Watt proudly touted BrewDog's positive impact on society and the environment. However, an opposing message emerged from over 100 BrewDog former and current employees. They accused Watt of unethical treatment and abusing his leadership position, resulting in a toxic work culture within the organization. This descriptive critical incident is appropriate for use in undergraduate courses such as general management, leadership, ethics, and organizational behavior.

Notes:

Description based on XML content.

ISBN:

979-83-488-3358-9

OCLC:

1569208648

Publisher Number:

T299232