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TEGA industries : internationalisation strategy for conveyor products 2011 / Abhinandan Kumar Jain, Madan Mohanka, Jahar Saha.
- Format:
- Book
- Author/Creator:
- Jain, Abhinandan Kumar, author.
- Mohanka, Madan, 1943- author.
- Saha, Jahar, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Indian Institute of Management, Ahmedabad, 2021.
- Summary:
- It was late 2010. Y. S. Imam was the director of global marketing and product management at TEGA Industries. Imam was reviewing the process and the results of the research report prepared to assess the opportunity of introducing conveyor components (CCs) in the US. On the basis of the review, he wanted to design a business strategy for the CC SBU (strategic business unit) in the US. From an analysis of the internal accounting information, Imam had learnt that the contribution margins (before distribution costs) of CC products in the domestic market were substantially higher than those of products of the other SBUs. He expected CC products to get even higher margins in the international markets.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-5439-3
- OCLC:
- 1569208447
- Publisher Number:
- T301264
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