Patel Brothers : the legacy and challenges of a 50-year-old retail brand serving the Indian diaspora in the US / Srinivas Reddy, Birju Shah, Sheetal Bhardwaj, Natalie Vazzano Kaddatz.

Format:

Book

Author/Creator:

Reddy, Srinivas K., author.

Shah, Birju, author.

Bhardwaj, Sheetal, author.

Kaddatz, Natalie Vazzano, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Retail trade--United States--Case studies.

Retail trade.

Family-owned business enterprises--United States--Case studies.

Family-owned business enterprises.

Physical Description:

1 online resource : illustrations.

Other Title:

Legacy and challenges of a fifty-year-old retail brand serving in the Indian diaspora in the United States

Place of Publication:

London : Kellogg School of Management, 2026.

Summary:

The case features Patel Brothers Group (PBG), a US-based Indian grocery retailer and distributor. PBG, a family-run enterprise, comprises two business units: Patel Brothers, a chain of grocery stores catering to the Indian diaspora, and Raja Foods, an importer and distributor of South Asian food products. Rakesh Patel, co-CEO of PBG, recognizes the need to pursue a multipronged growth strategy going forward, which involves: (1) expanding PBG's retail and distribution presence in existing states and new markets like the West Coast, which are characterized by a burgeoning South Asian population and minimal competition; (2) introducing new retail product categories such as pharmacy, healthcare services, or insurance, akin to strategies employed by major retailers like Walmart and Target; and (3) tailoring its marketing mix to cater to the evolving profile of the Indian diaspora, which includes a growing number of South Indians and younger generations. Furthermore, given the post-COVID-19 rise in e-commerce, especially among younger demographic groups, Patel Brothers also needs to adopt omnichannel retailing and build an active presence on social media platforms, which the retail group lacks. More important, the group needed to explore diversifying PBG's revenue streams by getting into businesses beyond retail, such as travel services, development of shopping complexes, and brokerage services for pigments and dye. These decisions call for substantial investments, organizational restructuring, staffing, asset acquisition, and resource allocation. Rakesh is eager to hear his team's thoughts on these potential directions to determine the best future actions.

Notes:

Description based on XML content.

ISBN:

979-83-488-5088-3

OCLC:

1569208529

Publisher Number:

T300902