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Learning from Wandi Cravings : one woman's hustle through red tape and shawarma in Lagos / Chinomso Nwagboso, Yewande Ajilore.
- Format:
- Book
- Author/Creator:
- Nwagboso, Chinomso, author.
- Ajilore, Yewande, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Entrepreneurship--Case studies.
- Entrepreneurship.
- Physical Description:
- 1 online resource.
- Place of Publication:
- Los Angeles, CA : SAGE Publications, Inc., 2026.
- Summary:
- This teaching case follows the entrepreneurial journey of Wande, a determined Lagos-based woman who built Wandi Cravings, a grilled food and shawarma business, amid Nigeria's complex and often inconsistent regulatory environment. Through a mentoring conversation with Tolu, a recent graduate exploring self-employment, the case examines the realities of starting and sustaining a business in a context marked by red tape, informal negotiation, gender bias, and infrastructural challenges. Wande's story provides ground for critical reflection on how entrepreneurs in emerging markets adapt, survive, and make ethically complex decisions, particularly in emerging economies. This case invites students to interrogate the tension between formal frameworks and lived entrepreneurial practice.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-4972-6
- OCLC:
- 1569208692
- Publisher Number:
- T300762
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