Instant oil change strategic evolution : how can Valvoline balance maintaining growth and profitability with market adaptation? / Neil Tocher, Nikole Layton, Tyler Burch, Andy Borchers.

Format:

Book

Author/Creator:

Tocher, Neil, author.

Layton, Nikole, author.

Burch, Tyler Clark, author.

Borchers, Andy, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Strategic planning--Case studies.

Strategic planning.

Automobile industry and trade--Management--Case studies.

Automobile industry and trade.

Physical Description:

1 online resource.

Place of Publication:

London : Society for Case Research, 2023.

Summary:

This decision-based case discusses how Valvoline should adapt its strategy to the Instant Oil Change division in an evolving automotive landscape. The instant oil change segment was highly profitable, had been growing rapidly, and seemed to be better positioned than its price-focused competitors. However, significant market volatility lurked on the horizon. The electric vehicle transition threatened to upend a business built on oil changes required by internal combustion cars, connected car technology's emergence threatened Valvoline's ability to provide maintenance to such cars, and new mobile service models could soon enable the business to go to the customer instead of the customer coming to the store which could upend traditional store-centric services. As such, the firm needed to identify how to best serve a changing market without sacrificing its current business servicing traditional, internal combustion cars.

Notes:

Description based on XML content.

ISBN:

979-83-488-3435-7

OCLC:

1569208989

Publisher Number:

T299460