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The Disney world of gas stations : exploring Buc-ee's and brand loyalty / Brandon Miller.
- Format:
- Book
- Author/Creator:
- Miller, Brandon, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- This case attempts to pinpoint what led to the Texas-based gas and convenience store chain Buc-ee's developing a cult following. Known for its round-the-clock barbecue and award-winning clean restrooms, Buc-ee's is not your average gas station. In size alone, many of its locations could be mistaken for a major retail chain store and, fittingly, most Buc-ee's feature at least 100 gas pumps. As Buc-ee's continues to expand throughout the United States, it continues to gain more popularity and brand value. Through this case, students will examine the services, products, and culture of Buc-ee's and consider how it has fostered brand loyalty.
- Notes:
- Description based on XML content.
- ISBN:
- 1-03-622296-9
- 9781036222963
- OCLC:
- 1569208720
- Publisher Number:
- T298325
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