Amazon corporation : controlling for success / Deniz Tuncalp.

Format:

Book

Author/Creator:

Tuncalp, Deniz, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Amazon.com (Firm)--Case studies.

Amazon.com (Firm).

Business logistics--Case studies.

Business logistics.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case study explores the operational challenges faced by Amazon, the world's largest online retailer, as it manages a global logistics network. With rapid growth and increasing customer demand, particularly during peak seasons, Amazon's leadership team must decide how to address critical issues in delivery times, order fulfillment errors, and sustainability. The case focuses on the decision-making process of three key protagonists: John Smith, Chief Operations Officer, who advocates for investing in advanced automation technologies; Rachel Lee, Senior Vice President of Customer Operations, who prefers a more immediate solution by increasing workforce and warehouse capacity; and Mike Donovan, Director of Logistics, who emphasizes the need to prioritize environmental sustainability. Through the lens of operational control, the case analyzes the company's value chain, operational processes, and contemporary challenges such as cybersecurity, remote work, and globalization. Students must evaluate the strategic trade-offs between technological innovation, sustainability, and short-term operational efficiency. The case is designed to facilitate discussions around the importance of operational control in resolving Amazon's logistical challenges while maintaining its competitive edge in the global market.

Notes:

Description based on XML content.

ISBN:

1-0719-0390-X

9781071903902

OCLC:

1569208552

Publisher Number:

T297908