Razorpay Software Pvt Ltd : expanding into new territories with razor-sharp tech focus / Arvind Sahay, Tara Tiwari.

Format:

Book

Author/Creator:

Sahay, Arvind, author.

Tiwari, Tara, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Sales management--Data processing--Case studies.

Sales management.

New products--Case studies.

New products.

Diversification in industry--Case studies.

Diversification in industry.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : Indian Institute of Management, Ahmedabad, 2022.

Summary:

Razorpay, a payments solution providing company in India, has recently achieved Unicorn status. They had entered the payments industry with the goal of democratising digital payments. However, they diversified their services and started offering capital support and neo-banking services to their customers. Demonetization had accelerated digital payments adoption in India and COVID-19 gave a fresh boost to the digital payments. With this, Razorpay's revenue had grown 3X in Financial Year (FY) 21 and were expected to increase by 2X in FY 22. They were evaluating their approach as they were planning to expand into other markets. The case revolves around the salesforce management and product development processes followed by Razorpay. The crux of the case is how a payments company diversifies its business and changes its organisational structure and processes as it evolves, and how it can keep growing going forward.

Notes:

Description based on XML content.

ISBN:

979-83-488-5435-5

OCLC:

1569209160

Publisher Number:

T301259