1 option
SimplyGo : public reactions to policy mandate / Thompson Teo, Vivien K. G. Lim.
- Format:
- Book
- Author/Creator:
- Teo, Thompson, author.
- Lim, Vivien K. G., author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business and politics--Singapore--Case studies.
- Business and politics.
- Transportation--Public relations--Singapore--Case studies.
- Transportation.
- Transportation and state--Singapore--Case studies.
- Transportation and state.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- Singapore's Land Transport Authority (LTA) introduced SimplyGo, an account-based ticketing (ABT) platform, on April 4, 2019, with the ambition of transforming the national public transportation fare payment systems with a seamless digital service for commuters. However, as the use of SimplyGo was not mandatory, about 36% of commuters continued to use alternative transport cards, presumably because they did not see much advantage in switching to the SimplyGo payment system. Hence, despite SimplyGo's innovative design, the system faced significant challenges when the LTA, on January 9, 2024, announced the discontinuation of adult EZ-Link and NETS FlashPay cards on public transport, mandating that all commuters switch to SimplyGo by June 1, 2024. This abrupt policy shift elicited considerable online criticism and concern among users.Singapore's status of having the world's fourth-best transportation system (Dhar, 2023) highlighted the importance of aligning with global standards through initiatives such as SimplyGo. However, the rapid transition to a new payment system has prompted debate over the justification and execution of the decision. The case provides a platform to explore whether the LTA's approach was appropriate given the challenges it encountered. Students can also discuss strategies for mitigating public discontent and enhancing the management of the transition process.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0719-9029-2
- 9781071990292
- OCLC:
- 1569208465
- Publisher Number:
- T295037
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.