Dating strategy : how pineapple dating is disrupting the market / Jashim Uddin Ahmed and Samsul Islam.

Format:

Book

Author/Creator:

Ahmed, Jashim Uddin, author.

Islam, Samsul, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Social media and society--Economic aspects--Case studies.

Social media and society.

Courtship--Spain--Case studies.

Courtship.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case study examines the emerging pineapple dating trend in Spanish supermarkets and its potential impact on retail businesses, particularly through the perspective of a supermarket manager. In Spain, singles have begun using upside-down pineapples in their shopping carts as a signal of romantic availability, creating an organic dating scene in supermarkets, particularly in Mercadona. The trend, fueled by social media platforms like TikTok, has drawn increasing foot traffic to these stores. While some customers are coming solely for the chance to meet others, many still make purchases, leading to a potential sales boost. The case presents a critical decision for the supermarket manager: should the store fully embrace the trend by creating designated spaces for "romantic" shopping, offering related products like flowers and chocolates, and leveraging social media to promote the store as a social venue, or should it take a more cautious approach and wait for the trend to pass? Students are tasked with evaluating the opportunities and risks associated with this trend, including balancing customer engagement with operational efficiency, addressing challenges like potential disruptions, and determining the long-term sustainability of the trend. By using analytical and critical thinking, students will explore how traditional retail spaces can innovate by integrating social experiences and capitalize on unconventional trends while ensuring the store's long-term success.

Notes:

Description based on XML content.

ISBN:

979-83-488-1127-3

OCLC:

1569208843

Publisher Number:

T298788