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Ford electric vehicles : traversing the product life cycle / Steven Cox, Bradley W. Brooks, Cara O. Peters, Andy Borchers.
- Format:
- Book
- Author/Creator:
- Cox, Steven, active 2024, author.
- Brooks, Bradley W., author.
- Peters, Cara O., author.
- Borchers, Andy, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Business planning--Case studies.
- Business planning.
- Physical Description:
- 1 online resource : illustrations.
- Place of Publication:
- London : Society for Case Research, 2024.
- Summary:
- Jim Farley, Ford CEO, saw a difference in electric vehicle (EV) customers as the industry moved from early adopters to early majority. In late 2023, Ford had lost a stunning $1.3 billion on EVs during the prior 12 months, so it was now postponing investments in EV factories and cutting its EV production. With the EV marketplace apparently facing the proverbial chasm of transitioning from early adopters to the early majority, this critical incident illustrates the difficulties of moving through the Product Life Cycle, the Innovation-Adoption Curve, and the Technology Acceptance Model.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-3443-2
- OCLC:
- 1569209132
- Publisher Number:
- T299466
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