Tech disruption : ChatGPT innovation, challenges, and opportunities at digitek solutions / G. Anuradha Reddy, M. Shankar Lingam.

Format:

Book

Author/Creator:

Anuradha Reddy, G., author.

Shankar Lingam, M., author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Artificial intelligence--Business applications--Case studies.

Artificial intelligence.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case study explores the integration of ChatGPT, a generative AI tool, into the customer service operations of Digitek Solutions, a mid-sized technology firm. The case highlights ChatGPT's impact on operational efficiency, scalability, and customer satisfaction. It also examines the opportunities and challenges associated with handling nuanced or sensitive inquiries and the adoption of a hybrid AI-human support model. Broader industry implications, including its applications in education, media, legal practices, and healthcare, are discussed alongside ethical considerations and regulatory challenges. The case concludes by analyzing the debate surrounding ChatGPT's role as a disruptive innovation versus a speculative bubble, emphasizing the importance of thoughtful implementation, ethical responsibility, and balanced AI-human collaboration for sustainable adoption.

Notes:

Description based on XML content.

ISBN:

979-83-488-3792-1

OCLC:

1569208930

Publisher Number:

T299853