Rolling out green coated paperboard at the WestRock company : choosing between three viable strategic alternatives / Neil Tocher, Tyler Burch, Tesia Kellar, Andy Borchers.

Format:

Book

Author/Creator:

Tocher, Neil, author.

Burch, Tyler Clark, author.

Kellar, Tesia, author.

Borchers, Andy, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Sustainable development--Case studies.

Sustainable development.

Physical Description:

1 online resource.

Place of Publication:

London : Society for Case Research, 2024.

Summary:

This case is descriptive of how sustainability can be utilized in strategic decision making by considering whether the WestRock Company (WRK) should enter the green coated paperboard market segment with a strategy of paperboard production only, fully integrated paperboard production and conversion, or by partnering with an exclusive provider for paperboard conversion/marketing. Producing and converting paperboard ensured that WRK could protect their reputation for sustainability, but required WRK to shoulder all resource commitments. Paperboard production only required fewer resources, but left both their reputation for developing innovative, sustainable offerings and the success of green coated paperboard in the hands of the marketplace. Finally, a partnership option required less resources and provided more control, but relied completely on one exclusive partner to convert/market the new offering and help maintain WRK's hard-earned reputation for developing sustainable products. The case is appropriate for use in courses on strategy, new product development, and decision-making.

Notes:

Description based on XML content.

ISBN:

979-83-488-3504-0

OCLC:

1569209194

Publisher Number:

T299529