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Ozarks Alive : turning a passion project into a digital media company / Jeff Cohu.
- Format:
- Book
- Author/Creator:
- Cohu, Jeff, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Entrepreneurship--Case studies.
- Entrepreneurship.
- Business planning--Case studies.
- Business planning.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- This express case focuses on Kaitlyn McConnell, a journalist and content creator, and her experience as the founder of Ozarks Alive, a digital content brand and business focused on preserving Ozarks' history and culture. The case illustrates the opportunities and challenges associated with building a business model around a personal passion and the process of learning to be an entrepreneur. Key themes in the case are value creation and the decision to go full-time with the business. The case also asks students to identify digital marketing strategies, new revenue streams, and monetization opportunities for scaling a niche content creation company.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-5371-6
- OCLC:
- 1569208551
- Publisher Number:
- T301189
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