Entrepreneurship and innovation in niche agriculture and agri-tech / Vickey Swami.

Format:

Book

Author/Creator:

Swami, Vickey, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Entrepreneurship--Case studies.

Entrepreneurship.

Agricultural innovations--Case studies.

Agricultural innovations.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

This case explores the rise of entrepreneurship and innovation in India's specialized agriculture and agri-tech sectors. It investigates how creative ventures are capitalizing on niche markets and integrating advanced technologies to achieve success. The study highlights diverse examples, such as a Haryana farmer generating INR22.5 million (approximately USD 250,000) annually through low-cost mushroom farming and an organic microgreens business in Chandigarh achieving INR14.4 million(~USD 163,000) in annual turnover by focusing on health-conscious consumers and a franchise model. Despite challenges like market volatility and the need for specialized knowledge, these ventures demonstrate considerable financial success, underscoring the substantial potential within this evolving agricultural landscape.The case focuses on analysing market opportunities and profit potential in these niche areas., It looks at innovative business models that address operational challenges, while maintaining cost-effectiveness. It also recognizes the crucial role of technology in enhancing efficiency and market reach.

Notes:

Description based on XML content.

ISBN:

979-83-488-5268-9

OCLC:

1569208877

Publisher Number:

T301099