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RideOn : developing product discovery hypotheses / Mohanbir Sawhney, Natalie Vazzano Kaddatz.
- Format:
- Book
- Author/Creator:
- Sawhney, Mohanbir S., author.
- Kaddatz, Natalie Vazzano, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Product management--Case studies.
- Product management.
- New products--Case studies.
- New products.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : Kellogg School of Management, 2025.
- Summary:
- RideOn is a startup based in New York City that has created a motorized, rideable carry-on suitcase that can reduce the stress and inefficiency of navigating through airports. The company's product concept features a powerful electric motor, quick-charge batteries, a durable design, ample storage, and smart technology integrations. RideOn must validate a set of discovery hypotheses to test its product's demand, regulatory compliance, and technical feasibility, as well as the willingness of consumers to pay for it. The hypotheses must be tested within a limited budget and within a three-to-six-month time frame. RideOn must develop the discovery hypotheses; define the activities and data sources it will need to test the hypotheses; and decide the sequence in which it should test the discovery hypotheses.
- Notes:
- Description based on XML content.
- ISBN:
- 979-83-488-5425-6
- OCLC:
- 1569208781
- Publisher Number:
- T301248
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