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Aligning vision with data : the role of artificial intelligence in market research / Jorn Teutloff.
- Format:
- Book
- Author/Creator:
- Teutloff, Jorn, author.
- Series:
- SAGE business cases.
- SAGE business cases
- Language:
- English
- Subjects (All):
- Database marketing--Case studies.
- Database marketing.
- Artificial intelligence--Marketing applications--Case studies.
- Artificial intelligence.
- Medical innovations--Case studies.
- Medical innovations.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : SAGE Publications: SAGE Business Cases Originals, 2026.
- Summary:
- NurseConnect, a promising healthcare startup, aims to revolutionize patient care by connecting users with specialized nurses through an innovative online platform. As founder Sarah prepares to seek significant investment funding, she faces a critical decision about using artificial intelligence for market validation. While artificial intelligence (AI) tools offer efficiency and data-driven insights, they might challenge her entrepreneurial vision and industry expertise. The case explores the tensions between AI-driven decision-making and human intuition in healthcare entrepreneurship, raising questions about innovation, market validation, and the role of technology in strategic planning.
- Notes:
- Description based on XML content.
- ISBN:
- 1-0718-9305-X
- 9781071893050
- OCLC:
- 1569208595
- Publisher Number:
- T295328
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