Amul Turmeric Milk beverage and amul turmeric ice cream : will the covid-19 trend continue in a post-pandemic world? / Dhananjay Bapat.

Format:

Book

Author/Creator:

Bapat, Dhananjay, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Kaira District Cooperative Milk Producers' Union--Case studies.

Kaira District Cooperative Milk Producers' Union.

Marketing--India--Case studies.

Marketing.

Physical Description:

1 online resource.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

The Gujarat Cooperative Milk Marketing Federation, a company that markets the popular brand Amul, is India's largest food marketing organization. Amul is India's leading food brand and is produced as part of a co-operative model with millions of farmers as owners. Amul has a strong presence in the dairy category in India and is renowned for its high-quality dairy products including milk, butter, cheese, dairy beverages, and ice cream. To cater to the growing need of the immunity-boosting market (part of the larger wellness sector). which has become more prevalent due to the COVID-19 pandemic, the company launched products such as Amul Turmeric Milk in April 2020 and Amul turmeric Ice Cream in August 2020. Students will be asked to assess if there is sufficient market potential in the immunity-boosting market to warrant Amul entering it with new products. If so, students are asked to devise a marketing strategy for Amul in an immunity-boosting category and to evaluate the acceptance of Amul turmeric milk beverage and Amul turmeric ice cream.

Notes:

Description based on XML content.

ISBN:

979-83-488-5418-8

OCLC:

1569208641

Publisher Number:

T301240