Harmony and innovation : Saregama's strategy in the digital era / Ronayat Ramiz Dia and Quazi Tafsirul Islam.

Format:

Book

Author/Creator:

Dia, Ronayat Ramiz, author.

Islam, Quazi Tafsirul, author.

Series:

SAGE business cases.

SAGE business cases

Language:

English

Subjects (All):

Saregama India--Case studies.

Saregama India.

Music--India--Marketing--Case studies.

Music.

Technological innovations--Case studies.

Technological innovations.

Music and technology--India--Case studies.

Music and technology.

Physical Description:

1 online resource : illustrations.

Place of Publication:

London : SAGE Publications: SAGE Business Cases Originals, 2026.

Summary:

Saregama India Ltd. is an essential player in the Indian music industry. Saregama mixes old and new music styles and offers digital music through a range of digital music products. These products include the innovative Saregama Carvaan, a portable music player pre-loaded with thousands of classic songs, and various streaming services. Despite these efforts, the company faces significant competition from both local and global companies, many of which have better resources. This competition presents challenges for Saregama to remain competitive in a wholly digital market. But Saregama's journey is also about innovation and maintaining its cultural and musical heritage. Students will be asked to apply concepts that underpin strategic innovation and competitive analysis. Within the ongoing digital transformation, students will evaluate Saregama's current market positioning and develop strategic recommendations to help the company remain viable.

Notes:

Description based on XML content.

ISBN:

979-83-488-5288-7

OCLC:

1569208740

Publisher Number:

T301110