AI marketing plan and budget : adapting a not-for-profit law firm's marketing strategy to the age of AI / Bryan T. McLeod and Brian A. Vander Schee.

Format:

Book

Author/Creator:

McLeod, Bryan T., author.

Vander Schee, Brian A., author.

Language:

English

Subjects (All):

Marketing--Technological innovations.

Marketing.

Artificial intelligence.

Physical Description:

1 online resource

Other Title:

Artificial intelligence marketing plan and budget : adapting a not-for-profit law firm's marketing strategy to the age of artificial intelligence

Place of Publication:

Los Angeles, CA : SAGE Publications, Inc., 2026.

Summary:

This Data Challenge explores how a not-for-profit law firm in rural Florida navigates the complexities of strategic outreach with minimal resources. With a $200 monthly advertising budget, Live Oak Legal Services must reach an underserved population with limited digital access and deep-rooted media preferences. Part 1 challenges students to evaluate whether traditional or digital advertising methods offer the greatest value under severe financial constraints. In Part 2, the Data Challenge advances a year as one cofounder becomes proficient in free artificial intelligence (AI) tools and proposes an entirely new approach to outreach. Students are asked to analyze performance data, evaluate ethical concerns, and recommend a comprehensive strategy that aligns with the firm's mission and market realities. The Data Challenge emphasizes the role of data in decision making, the influence of community trust, and the promise and pitfalls of emerging technologies in not-for-profit communication.

Notes:

Description based on XML content.

ISBN:

979-83-488-5450-8

OCLC:

1568632131

Publisher Number:

T301311