Summarizing Marketing and Public Relations / Sage Publications.

Format:

Book

Author/Creator:

DiMarco, John, 1969- author.

Sage Publications, author, issuing body.

Series:

SAGE skills: Business.

SAGE skills: Business

Language:

English

Subjects (All):

Public relations.

Physical Description:

1 online resource

Place of Publication:

[Place of publication not identified] : Sage Publications, 2024.

Summary:

The interplay of creative and commercial activities in business requires organizations to employ integrated marketing communications (IMC), which uses formal practices and exploratory techniques combining marketing, public relations, advertising, and sales promotion. These techniques can be executed sporadically and independently throughout the course of business, but by integrating these functions, organizational goals can be better aligned to avoid fractures in brand language and cultivate creative strategies that maximize touchpoints.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-6086-5

9781071960868

OCLC:

1438723461