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Overview : Working in Marketing / Brittany Barhite.
- Format:
- Book
- Author/Creator:
- Barhite, Brittany, author.
- Series:
- SAGE skills: Business.
- SAGE skills: Business
- Language:
- English
- Subjects (All):
- Marketing.
- Employees.
- Physical Description:
- 1 online resource.
- Place of Publication:
- Los Angeles, California : SAGE Publications, Inc, 2024.
- Summary:
- You've probably heard about marketing for a long time-maybe you have seen a TV show about a glamorous advertising agency in New York City, or you came across targeted ads on social media as you scrolled through your newsfeed. But when you start asking what marketers actually do, the answer can seem a bit unclear. That's because marketing is a broad field with many areas of expertise that cover different focus areas, skills, projects, and job descriptions. Understanding marketing at a high level, as well as the variety of fields and jobs available, will help you decide what area(s) you want to focus on when you start working in marketing.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-0719-5163-7
- 9781071951637
- OCLC:
- 1456885998
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