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Successful Integrated Marketing Campaign Elements / John DiMarco.
- Format:
- Book
- Author/Creator:
- DiMarco, John, author.
- Series:
- SAGE skills: Business.
- SAGE skills: Business
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 1 online resource.
- Place of Publication:
- Los Angeles, California : SAGE Publications, Inc, 2024.
- Summary:
- The interplay of creative and commercial activities in business requires organizations to employ integrated marketing communications (IMC), which uses formal practices and exploratory techniques combining marketing, public relations, advertising, and sales promotion. These techniques can be executed sporadically and independently throughout the course of business, but by integrating these functions, organizational goals can be better aligned to avoid fractures in brand language and cultivate creative strategies that maximize touchpoints.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-0719-5943-3
- 9781071959435
- OCLC:
- 1438714942
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