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Human-Centric Marketing / Sage Publications.
- Format:
- Book
- Author/Creator:
- Smith, Stephanie, 1985- author.
- Sage Publications, author, issuing body.
- Series:
- SAGE skills: Business.
- SAGE skills: Business
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 1 online resource
- Place of Publication:
- [Place of publication not identified] : Sage Publications, 2024.
- Summary:
- Marketing is a dynamic field that has evolved significantly over the years, responding to changes in technology, consumer behavior, and societal trends. To understand the journey of marketing, one can divide it into four distinct eras: product-centric marketing, customer-centric marketing, human-centric marketing, and digital-centric marketing. Each era represents a shift in focus and strategy, reflecting the ever-changing landscape of business and communication.
- Notes:
- Description based on publisher supplied metadata and other sources.
- ISBN:
- 1-0719-6345-7
- 9781071963456
- OCLC:
- 1438739954
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