Why Are Selling Skills Important? / Sage Publications.

Format:

Book

Author/Creator:

Boyer, Stefanie, author.

Sage Publications, author, issuing body.

Series:

SAGE skills: Business.

SAGE skills: Business

Language:

English

Subjects (All):

Internet marketing.

Physical Description:

1 online resource

Place of Publication:

[Place of publication not identified] : Sage Publications, 2024.

Summary:

Sales and marketing are two important parts of an organization that work together to grow the business and bring in money. Even though sales and marketing have some of the same goals and objectives, it's important to know that they are different fields that require different skills and approaches. For example, a sales representative might be focused on closing deals and meeting quotas, whereas a marketer might be focused on developing brand awareness and creating content for social media campaigns. Both roles are crucial for the success of the organization, but they require different skill sets and approaches to achieve their respective goals. A way to think about this is to consider the collaboration between sales and marketing in a shoe company such as Converse, where the marketing team develops a campaign for a new shoe release while the sales team identifies potential retail stores to sell to and determines how to get the new sneakers in front of buying teams who might consider ordering the new product. The marketing team creates ads for social media platforms, billboards, email newsletters, and print materials such as posters, mailers, and flyers, whereas the sales team uses its knowledge of the market to target specific groups of retail store customers such as Foot Locker, Famous Footwear, DSW, Kohl's, and Target with personalized messaging. Together they successfully launch a new shoe that creates profits for the company. It's important for the success of a business as a whole that the sales and marketing teams work together and understand each other's goals.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-0719-6001-6

9781071960011

OCLC:

1438734233