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Flash! : create the right first impression to build buzz, capture clients, spark sales : how to market your company in today's instant world / Susan F. Benjamin.
Newspapers.com Library Edition - World Collection Available from 1923 until 1923. Available online
View online- Format:
- Book
- Author/Creator:
- Benjamin, Susan, 1957-
- Language:
- English
- Subjects (All):
- Viral marketing.
- Marketing--Case studies.
- Marketing.
- Marketing--Technological innovations--Case studies.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (xiii, 258 p.)
- Other Title:
- Flash!
- Place of Publication:
- Avon, Mass. : Adams Business, c2010.
- Language Note:
- English
- Summary:
- This title explains the principles and tactics of viral marketing and offers step-by-step strategies for creating buzz.
- Contents:
- Cover
- Copyright
- Acknowledgments
- Contents
- Introduction: Marketing Is Everywhere
- Part 1: In the Beginning: A Flash of Light
- 1. Flash What?
- 2. Brand in a Flash
- 3. The Big "D" of Demographics
- Part 2: The Rush of Flash
- 4. Name, Tag, and Attitude
- 5. Talk the Flash Talk
- 6. Advertising . . . And the Flash Goes On
- Part 3: Secondhand Flash
- 7. One Person's Opinion: Flash and Carryover Flash
- 8. Let's Get Social
- 9. Short Stacks
- 10. To Market, to Market
- Index
- Bibliography.
- Notes:
- Includes bibliographical references and index.
- Bibliographic Level Mode of Issuance: Monograph
- ISBN:
- 1-283-47462-X
- 9786613474629
- 1-4405-1015-6
- 1-4405-1014-8
- OCLC:
- 767501967
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