Handbook of macroeconomics. Volume 1A / edited by Simon P. Anderson, Joel Waldfogel, David Strömberg.

Format:

Book

Contributor:

Waldfogel, Joel, 1962- editor.

Anderson, Simon P., editor.

Strömberg, David, editor.

Series:

Handbooks in economics.

Handbooks in Economics

Language:

English

Subjects (All):

Mass media--Economic aspects.

Mass media.

Mass media--Political aspects.

Physical Description:

1 online resource (796 p.)

Edition:

First edition.

Place of Publication:

Amsterdam : North Holland, an imprint of Elsevier, [2016]

Language Note:

English

Summary:

Handbook of Media Economics provides valuable information on a unique field that has its own theories, evidence, and policies.Understanding the media is important for society, and while new technologies are altering the media, they are also affecting our understanding of their economics.

Contents:

Title page; Table of Contents; Copyright; Introduction to the Series; Introduction; Contributors; Acknowledgment; Dedication; Volume 1A; Part I: Media Market Structure and Performance; Chapter 1: Preference Externalities in Media Markets; Abstract; 1.1 Introduction; 1.2 Fixed Costs and Heterogeneous Preferences; 1.3 Theory; 1.4 Empirical Results: Facts Relevant to Predictions from Theory; 1.5 Technological Change, Fixed Costs, and Preference Externalities; Acknowledgments; Chapter 2: The Advertising-Financed Business Model in Two-Sided Media Markets; Abstract; 2.1 Introduction

2.2 Cast of Characters2.3 Equilibrium Analysis of Single-Homing Viewers/Readers/Listeners/Surfers; 2.4 Multi-Homing Viewers/Readers; 2.5 Equilibrium Genre Choices; 2.6 Further Directions; Acknowledgments; Chapter 3: Empirical Modeling for Economics of the Media: Consumer and Advertiser Demand, Firm Supply and Firm Entry Models for Media Markets; Abstract; 3.1 Introduction; 3.2 Audience Demand; 3.3 Advertiser Demand; 3.4 The Supply Side: Choice of Prices, Ad Quantity, and Other Continuous Characteristics; 3.5 The Supply Side: Positioning and Entry; 3.6 Future Challenges

Chapter 4: Advertising in MarketsAbstract; 4.1 Introduction; 4.2 Search and Advertising; 4.3 Product Advertising; 4.4 Advertising as a Signal; 4.5 Advertising Technology; 4.6 Advertising that Might Not Inform; 4.7 Closing Comments; Acknowledgments; Chapter 5: Recent Developments in Mass Media: Digitization and Multitasking; Abstract; 5.1 Recent Trends in Mass Media Consumption; 5.2 Effects of Digitization; 5.3 Effects of Media Multitasking; 5.4 Discussion; Acknowledgments; Chapter 6: Merger Policy and Regulation in Media Industries; Abstract; 6.1 Introduction

6.2 Price and Quantity Effects of Mergers in Two-Sided Markets6.3 Mergers and Platforms' Choice of Genres; 6.4 Merger Control in Media Markets; 6.5 Concluding Remarks; Acknowledgments; Part II: Sectors; Chapter 7: The Economics of Television and Online Video Markets; Abstract; 7.1 Introduction; 7.2 The Television Industry; 7.3 A Simple Model of the Television Market; 7.4 Extensions to the Simple Model: "The Four Bs"; 7.5 Open Policy Issues in Television Markets; 7.6 Online Video Markets; 7.7 Conclusions; Acknowledgments; Chapter 8: Radio; Abstract; 8.1 Introduction

8.2 A Brief History of the Radio Industry in the United States8.3 Data; 8.4 The Effects of Industry Consolidation on Market Outcomes: Theoretical Considerations; 8.5 Empirical Evidence on the Effects of Ownership Consolidation in Radio; 8.6 Excess Entry; 8.7 Strategies for Retaining Listeners; 8.8 Non-commercial Radio and the Effects of Competition Between Non-commercial and Commercial Broadcasters; 8.9 Effects of Radio on the Music Industry, and Cultural and Political Outcomes; 8.10 Conclusions; Acknowledgments; Chapter 9: Newspapers and Magazines; Abstract; 9.1 Introduction

9.2 An Overview of the Print Media Industry

Notes:

"9780444627216 (Vol. 1A), 9780444636850 (Vol. 1B)"--T.p. verso.

Includes bibliographical references at the end of the chapters and index.

Description based on print version record.

Description based on publisher supplied metadata and other sources.

ISBN:

9780444636911

0444636919

9780444636959

0444636951

OCLC:

1090493808