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Strategic management / Richard Lynch, Oliver Barish, Vinh Sum Chau, Charles Thornton, Karl Warner.

Sage Reference & Academic Books International Textbook Collection Available online

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Format:
Book
Author/Creator:
Lynch, Richard, 1944- author.
Barish, Oliver, author.
Chau, Vinh Sum, author.
Thornton, Charles, active 2024, author.
Warner, Karl, author.
Language:
English
Subjects (All):
Industrial management.
Strategic Management & Business Policy.
Management Sciences.
Physical Description:
1 online resource (832 pages)
Edition:
10th edition (Revised and Updated).
Place of Publication:
Thousand Oaks : SAGE Publications Ltd., 2024.
Summary:
Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: • Balanced treatment of prescriptive and emergent models of strategic management. • Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. • Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups. • 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. • A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study. Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London. Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent. Dr Charles Thornton is Lecturer in Service Operations Management and Business Strategy at Plymouth Business School, University of Plymouth. Dr Karl Warner is Lecturer in Strategy at Adam Smith Business School, University of Glasgow.
Notes:
Core Text.
Description based on XML content.
ISBN:
1-03-623318-9
1-5296-7860-9
9781036233181
OCLC:
1437379162
Publisher Number:
T286079

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