Greenwashing practices in company marketing communications / Anita Proszowska, Małgorzata Budzanowska-Drzewiecka, Justyna Ostrowska, Magdalena Dołhasz.

Format:

Book

Author/Creator:

Proszowska, Anita.

Contributor:

Budzanowska-Drzewiecka, Małgorzata.

Ostrowska, Justyna.

Dołhasz, Magdalena.

Series:

Routledge Focus on Environment and Sustainability Series

Language:

English

Subjects (All):

Green marketing.

Greenwashing.

Corporations--Environmental aspects.

Corporations.

Deceptive advertising.

Physical Description:

1 online resource (145 pages)

Edition:

1st ed.

Place of Publication:

Oxford : Routledge, Taylor & Francis Group, 2025.

Summary:

This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing.

Contents:

Cover

Half Title

Series Page

Title Page

Copyright Page

Table of Contents

List of Figures

List of Tables

Introduction

Chapter 1 Greenwashing: Its Origins, Background, and General Characteristics

1.1 Introduction

1.2 The History and Origins of Greenwashing

1.3 Greenwashing as a Response to Changes in Environmental Management

1.4 Greenwashing versus Legal and Administrative Environmental Regulations

1.5 Organisations and Platforms Helpful in Counteracting Greenwashing

References

Chapter 2 Greenwashing Practices in Marketing Communication

2.1 Introduction

2.2 The Determinants of Greenwashing in Marketing

2.3 Greenwashing - Attempting to Systematise and Define the Phenomenon

2.4 Categories of Greenwashing and Greenwashing Claims in Marketing Communications

2.5 Greenwashing Impacts on Business and Marketing Communication

2.6 Conclusions

Notes

Chapter 3 Towards Green Advertising

3.1 Introduction

3.2 Green Marketing and Green Advertising

3.3 Green Advertising

3.3 Greenwashing Advertising

3.4 The Practice of Greenwashing Advertising

3.5 Greenwashing Advertising from the Perspective of Message Recipients

3.6 Conclusions

Note

Chapter 4 Towards Green-Labelling and Green-Packaging

4.1 Introduction

4.2 Packaging: a Starting Point for Green-Labelling

4.3 Green Labels: an Element in Eco-Product Packaging

4.4 The Determinants of the Development of Green-Labelling and Green-Packaging

4.5 The Impact of Unclear or Ambiguous Labelling on Perceptions of Products

4.6 Prospects for Development of Green-Labelling and Green-Packaging

4.7 Conclusions

Chapter 5 Towards Green Influencer Marketing

5.1 Introduction

5.2 Social Media as Channels for Green Communication.

5.3 How Can Social Networks Be Used for Green Communication?

5.4 How to Communicate Green Messages on Social Media?

5.5 Influencer Marketing for Green Communication

5.6 What Is Influencer Marketing? What Makes It an Effective Tool?

5.7 How Can Green Influencers Be Used as Persuasive Communicators?

5.8 Conclusions

Chapter 6 Towards Neutralising Greenwashing: Conclusions

Acknowledgements and Financial Disclosure

Index.

Notes:

Chapters 2, 3, and 5 available as Open Access (CC BY-ND 4.0) PDFs at www.taylorfrancis.com

Description based on publisher supplied metadata and other sources.

ISBN:

1-04-068864-0

1-04-055223-4

1-003-54665-X

9781003546658

OCLC:

1541776153