Fear Appeal e Message Framing : Strategie persuasive in interazione per la promozione della salute / Gianmarco Romani.

Format:

Book

Author/Creator:

Romani, Gianmarco, author.

Series:

Premio Ricerca «Città di Firenze».

Premio Ricerca «Città di Firenze»

Language:

Italian

No linguistic content

Subjects (All):

Appeal to force (Logical fallacy).

Physical Description:

1 electronic resource (104 p.)

Edition:

1st ed.

Other Title:

Fear appeal e message framing

Place of Publication:

Firenze : Firenze University Press, 2013.

Summary:

Our health is largely linked to our actions, habits and lifestyles. This implies greater personal and responsibility and, at an institutional level, the possibility and the obligation to act to prevent diseases and promote a healthy behaviour. Persuasive communication is one of the main tools for pursuing this goal. In fact, it has proven effective in promoting a change in attitudes, intentions and behaviours. Given these assumptions, the research investigates the possibility of simultaneously using two of the most effective communication strategies (<i>fear appeal</i> is <i>message framing</i>), evaluating which combination is more persuasive in promoting important preventive behaviour, such as the use of sunscreen.

Contents:

Premessa

Introduzione

1 I Messaggi che fanno Appello alla Paura: i Fear Appeals

2 Il Message Framing

3 Fear appeal e message framing: strategie complementari in interazione per la promozione di comportamenti di salute

4 Crema solare, cancro della pelle e comunicazione persuasiva

5 Obiettivi

STUDIO 1. Messa a punto degli stimoli

1. Introduzione

2. Metodo

3 Risultati

4. Discussione

STUDIO 2. Fear appeal e message framing: strategie in interazione

1 Introduzione

2 Metodo

STUDIO 3. Fear appeal e message framing: promozione dell'uso della crema solare tra gli adolescenti

Fase 1

1.2 Metodo

1.3. Risultati

1.4. Discussione

Fase 2

2.1 Obiettivi.

2.2. Metodo

2.3. Risultati

2.4. Discussione

Conclusioni

Bibliografia.

Notes:

Includes bibliographical references and index.

Description based on: online resource; title from PDF information screen (directory.doabooks.org, viewed March 30, 2023).

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