Customer insight in tourism : segments, profiles and personas / edited by Adrian Lubowiecki-Vikuk and Izabela Michalska-Dudek

Format:

Book

Contributor:

Michalska-Dudek, Izabela, editor.

Lubowiecki-Vikuk, Adrian, editor.

Series:

Contemporary Geographies of Leisure, Tourism and Mobility Series

Language:

English

Subjects (All):

Tourism.

Consumer behavior.

Tourism--Technological innovations.

Tourism--Marketing.

Physical Description:

1 online resource (247 pages)

Edition:

1st ed.

Place of Publication:

Oxford : Taylor & Francis Group, 2025.

Summary:

Customer Insight in Tourism: Segments, Profiles and Personas offers important insight into the phenomenon of new travellers and contemporary tools and techniques that help better recognize tourists and their changing needs.

Contents:

Cover

Endorsement

Half Title

Series Information

Title Page

Copyright Page

Table of Contents

List of Figures

List of Tables

List of Contributors

Preface

Part I Current Trends in Tourism: Experiencescapes and the Changing Nature of the Customer

1 Consumer Trends in the Mid-2020s: Implications for the Tourism Industry

Introduction

LOHAS

Sharing Economy

Trysumer: The Experience-Driven Consumer

Slow Life

Conclusion

References

2 Transformative Experiences in Tourism and the Process of Tourists' Transformation

Transformative Experiences

Process of Transformation

Measuring Transformation

Acknowledgments

3 Perceived Authenticity and Consumer Responses in a Non-Immersive Virtual Reality Visit at Cultural Heritage: The Case of Su Nuraxi

Literature Review

Methodology

Results

Conclusion and Managerial Implications

Acknowledgment

4 Convergence Or Divergence?: The Impact of the Digital Ecosystem of Tourism On Tourist Behavior

Research Gap and Study Objectives

Research Design Overview

Theoretical Background

Research Methodology

Findings and Discussion

Divergences in Tourist Behavior

Sources of Convergence

Conclusions

Part II Evolving Nature of the Tourist: Insight Into Needs and Motivations

5 Personalization Through Co-Creation: Segmenting Customers By Expectations and Willingness to Pay

Personalization, Value Dimensions, and WTP in Customer Segmentation

From Mass Segmentation to Individual Profiling

The Role of WTP in Personalized Pricing

Personalization and the Privacy-Value Trade-Off

Integrating CDL and Configuration Theory.

Segmentation and Customer Insight in Personalized Hospitality

Segmenting Hospitality Consumers Through ML

Cluster 1 - Relaxation Seekers

Cluster 2 - Delight Seekers

Cluster 3 - Relation Seekers

Cluster 4 - Family Explorers

Cluster 5 - Budget Adventures

Cluster 6 - Must-Have Customers

Theoretical Contributions

Practical Contributions

6 Challenges of Consumer-Based Health Tourism Market Segmentation: Towards Tourists' Emotions

6.1 Introduction

6.2 Challenges for Segmentation in Health Tourism

6.3 Issues Related to the Nature of the Health Tourist

6.3.1 The Inconsistent Nature of the Segments in the Health Tourism Industry

6.3.2 Instability of Health Tourism Segments

6.4 Issues Related to the Methodological Nature of the Segmentation Procedure

6.4.1 General Methodological Issues in Market Segmentation

6.4.2 Data Sources in the Methodology of Health Tourist Segmentation

6.4.3 Complexity and Validity of Segmentation Criteria for Health Tourists

6.5 Issues Arising From the Inclusion of Customer Emotions in the Market Segmentation of Health Tourists

6.6 Conclusions

7 The Evolving Needs and Expectations of Leisure Tourists in Rural Areas

Questionnaire Design

Sample Collection and Methodological Procedure

Data Analysis

Implications

SEM and MGA Analysis

8 Tourist Motivations and Sustainable Tourism Goals: A New Approach

Tourists' Motivations-Theoretical Background

Push and Pull Motivations in Pursuit of Sustainable Tourism Goals

Motivations Versus Environmental Awareness and Sustainable Tourism Objectives-A New Proposal

References.

9 Health Without Borders: Needs and Motivations of Medical Tourists in the Context of Pull and Push Factors

High Costs of Healthcare

Limited Access to Specialized Care

Long Waiting Times

Lack of Insurance Coverage

Privacy and Legal Concerns

Poor Quality of Healthcare

Affordable Cost of Care

High-Quality Care and Advanced Technology

Shorter Waiting Times

Physician Training

Tourism Appeal

Cultural and Language Familiarity

Case Poland

Case Gulf Cooperation Council (GCC)

Push Factors

Pull Factors

10 The Portrait of Family (With Children) Customers as the Most Loyal Buyers of Travel Agency Services

Discussion

Practical Implementation

11 Contribution of the Persona Tool to Customer Insight in Tourism: The Case of Gen Z, Y, X, and Baby Boomer Buyers of Package Holidays

Buyer Persona Definition

Creating a Buyer Persona

Method

Results of Consumer Insights - Buyer Personas of Package Holiday Buyers Representing Generations Z, Y, X, and BBs

Part III Faces of Tourists: Exploring Tourist Segments

12 Women Vs. Men Tourists: New Trends in Gender Diversity Context

The Tourist Profile of Małopolska and Its Capital, Kraków

Methods

Note

13 Drive the Purchase Intentions of Generation X and Z Tourists Through Marketing Activities

Limitations and Directions for Future Research

14 Ready for the Holidays: Differences By Age and Gender for People Without and With Disabilities

Methods.

Results

15 Transformational Experiences of Adventure Tourists With Disabilities: A Polish Perspective

Travelers With Disabilities

Sample

AT Motivation

AT Defined and Conceived

Experiences

Social Interactions

Adventure as Sensory Experience

Adventure Is Transformational

16 Polish Gays and Lesbians' Expectations of Tourism: Insights Into Tourist Behavior

G&amp

L Needs, Motivations, Target Groups

Types of Tourism Used By the G&amp

L Segment: Controversial Forms of Tourism

L Tourism Product - Components and Destinations

Positive Aspects and Dangers for the G&amp

L Segment

Discussion and Conclusions

17 Profiles of Wine Tourists: A Case Study of Poland and Spain

The Essence of Wine Tourism

Typology of Wine Tourists

18 Changes in Tourist Behavior in Times of Uncertainty: The Case of Senior Citizens From the Cross-Border Region

Conditions of Senior Tourism

Cross-border Tourism as the Space for Fulfilling Seniors' Aspirations

Tourism in the Polish-Czech Border Area (The Case of Euroregion Nysa)

The Impact of Crises On the Tourist Behavior of Older People

Survey - Research Methodology

Research Results

Index.

Notes:

Description based on publisher supplied metadata and other sources.

ISBN:

1-04-074503-2

1-04-045388-0

1-003-63819-8

9781003638193

OCLC:

1546961526

Publisher Number:

CIPO000291278