Consumer behavior and culture : consequences for global marketing and advertising / Marieke K. de Mooij.

Format:

Book

Author/Creator:

Mooij, Marieke K. de, 1943- author.

Series:

Core textbook

Language:

English

Subjects (All):

Industrial management.

Physical Description:

1 online resource (472 pages) : illustrations.

Edition:

3rd edition.

Other Title:

Consumer Behavior & Culture

Consumer Behavior and Culture

Place of Publication:

London : SAGE Publications, 2019.

Summary:

Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption - what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media ; An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing ; Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures.

Notes:

Description based on XML content.

ISBN:

1-03-623401-0

1-5264-7159-0

1-5264-7160-4

9781036234010

OCLC:

1194874167

Publisher Number:

T258835