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Marketing communications / John Egan.
- Format:
- Book
- Author/Creator:
- Egan, John, 1952- author.
- Series:
- Core textbook.
- Core textbook
- Language:
- English
- Subjects (All):
- Business and management.
- Marketing communications.
- Physical Description:
- 1 online resource (416 pages).
- Edition:
- 4th edition.
- Other Title:
- Marketing Communications
- Place of Publication:
- Thousand Oaks : SAGE Publications Ltd, 2023.
- Summary:
- Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent's University, London.
- Notes:
- Description based on XML content.
- ISBN:
- 1-03-623374-X
- 1-5296-0781-7
- 1-5296-0780-9
- 9781036233747
- OCLC:
- 1378538757
- Publisher Number:
- T279160
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