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Management and business research / by Mark Easterby-Smith, Lena J. Jaspersen, Tichard Thorpe, and Danat Valizade.
- Format:
- Book
- Author/Creator:
- Easterby-Smith, Mark, author. .
- Jaspersen, Lena J., author.
- Thorpe, Richard, 1951- author.
- Valizade, Danat, author.
- Language:
- English
- Subjects (All):
- Industrial management--Research Methods for Business & Management--Business & Management.
- Industrial management.
- Physical Description:
- 1 online resource (496 pages)
- Edition:
- 7th edition.
- Core new edition.
- Other Title:
- Management and Business Research
- Place of Publication:
- Thousand Oaks : SAGE Publications Ltd., 2021.
- Summary:
- This bestselling textbook has been fully updated, and provides readers with a comprehensive overview of methods for conducting business and management research. Highly visual, and written in a clear and accessible way, the book includes helpful learning features throughout, including learning goals at the start of each chapter, a research in action feature, examples, a Research Plan Canvas template and more. The content has been brought up-to-date with the inclusion of big data, predictive analytics and a dedicated chapter on machine learning. Accompanying the book is a wealth of online resources to further enhance your learning experience, including: MCQs Video content Templates and data sets Glossary flashcards Additional case studies.
- Notes:
- Core Textbook.
- Includes bibliographical references.
- ISBN:
- 1-03-623206-9
- 1-5297-5856-4
- OCLC:
- 1298379983
- Publisher Number:
- T271025
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