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Advertising in the digital age : theories and practices / Sevil Yesiloglu, Joyce Costello.
- Format:
- Book
- Author/Creator:
- Yesiloglu, Sevil, author.
- Costello, Joyce, author.
- Language:
- English
- Subjects (All):
- Internet advertising.
- Physical Description:
- 1 online resource (293 pages) : illustrations
- Place of Publication:
- London : SAGE Publications Ltd, 2024.
- Summary:
- A cutting-edge exploration of advertising theory and practice in the context of today's digital media environment, built around the BA in Advertising at the London College of Communication (240 students).
- Notes:
- Includes bibliographical references and index.
- Description based on XML content.
- ISBN:
- 1-03-623287-5
- OCLC:
- 1453416932
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