Understanding research for business students : a complete student's guide / by Jonathan Wilson.

Format:

Book

Author/Creator:

Wilson, Jonathan (Jonathan Stuart), author.

Language:

English

Subjects (All):

Industrial management--Research Methods for Business & Management--Social Research Methods.

Industrial management.

Physical Description:

1 online resource (576 pages)

Edition:

1st edition.

Other Title:

Understanding Research for Business Students

Place of Publication:

Thousand Oaks : SAGE Publications Ltd., 2022.

Summary:

Are you conducting business research for the first time and aren't sure where to begin? This book gives you everything you need to successfully complete your research project. From choosing your research direction and considering ethics to data collection and writing up your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, working with primary and secondary data, and researching your own organisation, it provides a thorough overview of research for business and management students. The book: Enables you to visualise how each research stage links to the next, and makes sure you don't miss a step with a handy 'Research Project Wheel' Helps you increase your employability and develop transferable skills, such as proposal writing and data analysis Provides student research examples that show common challenges you might face - and how to address them. Key features include: research snapshots, offering short helpful tips for each stage of your research, and concept cartoons, which put forward different views about research to help you think critically about your approach. This book also has end-of-chapter questions, online multiple-choice questions and Kahoot! questions so you can test your understanding.

Contents:

UNDERSTANDING RESEARCH FOR BUSINESS STUDENTS - FRONT COVER

UNDERSTANDING RESEARCH FOR BUSINESS STUDENTS

COPYRIGHT

CONTENTS

LIST OF FIGURES

LIST OF TABLES

LIST OF IMAGES

ABOUT THE AUTHOR

PREFACE

ACKNOWLEDGEMENTS

ONLINE RESOURCES

CHAPTER - 1. INTRODUCTION TO BUSINESS RESEARCH

CHAPTER - 2. GETTING STARTED: CHOOSING YOUR RESEARCH DIRECTION

CHAPTER - 3. WRITING YOUR RESEARCH PROPOSAL

CHAPTER - 4. SEARCHING AND CRITICALLY REVIEWING THE LITERATURE

CHAPTER - 5. RESEARCH PHILOSOPHIES, APPROACHES AND STRATEGIES

CHAPTER - 6. FORMULATING THE RESEARCH DESIGN

CHAPTER - 7. PLAGIARISM AND ETHICS IN BUSINESS RESEARCH

CHAPTER - 8. DOING WORK-BASED PROJECTS AND RESEARCHING YOUR OWN ORGANIZATION

CHAPTER - 9. SAMPLING TECHNIQUES

CHAPTER - 10. SECONDARY DATA

CHAPTER - 11. SOCIAL MEDIA FOR RESEARCH

CHAPTER - 12. INTERVIEWS AND FOCUS GROUPS

CHAPTER - 13. OBSERVATIONAL RESEARCH

CHAPTER - 14. QUESTIONNAIRES

CHAPTER - 15. ANALYZING AND MANAGING QUALITATIVE DATA

CHAPTER - 16. ANALYZING AND MANAGING QUANTITATIVE DATA

CHAPTER - 17. GETTING STARTED WITH IBM SPSS STATISTICS

CHAPTER - 18. WRITING UP AND DISSEMINATING YOUR WORK

INDEX.

Notes:

Includes bibliographical references.

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ISBN:

1-03-623417-7

1-5264-5500-5

1-5264-5503-X

9781036234171

OCLC:

1315025456

Publisher Number:

T249988